Trusted by 100+ Agencies

We help Australian
Marketing Agencies Scale

We build and run the outbound system that gets your agency in front of qualified prospects, without adding headcount or wasting time on manual prospecting.

ICP Profile

We’ve booked meetings in 75+ industries.

Surf Digital runs structured cold outreach across the industries most likely to buy — mapping where attention is earned and where deals close.

hover a point to explore sub-verticals

Case Studies

We specialise in helping agencies grow.

Real campaigns, real outcomes. Select an industry to see how we’ve helped agencies win clients in that space.

View all case studies
Performance Marketing Agency
www.wordofmouth.digital
30+Meetings booked
5Deals closed
$25kMRR added
Target clients
CosmeticsSwimwearSkincareDTC Brands
Services sold
CROGoogle / Meta Ads

How It Works

Meet your new outreach process.

Every campaign runs through the same proven system — built and managed entirely by us. Hover any step to see what’s involved.

01Strategy
i
Build your GTM strategy
Strategy
Build your GTM strategy
We map your entire go-to-market before a single email is written. Industries, verticals, competing offers, your strongest case studies, and where the highest-leverage opportunities are hiding — grounded in data from 100+ agencies.
ICP analysisCase study matchingOffer positioningVertical prioritisationGPT-o3 deep researchClaude extended thinking
OutputGTM brief — industries, offers, angles, and priority order
02Research
i
Build your entire TAM
Research
Build your entire TAM
Lookalike targeting, tech stack intelligence, AI scraping, and custom-built scrapers surface every company in your addressable market. Multi-source, deduped — a complete map of everyone worth reaching.
DiscoLikeClay / ClaygentBuiltWithApolloAPIFYFirmableSerperAILinkedIn Sales NavCustom scrapers
OutputFull company list — every reachable business in your ICP
03Prioritisation
i
Score and segment your TAM
Prioritisation
Score and segment your TAM
Every company is scored against your ICP across vertical fit, size, geography, tech stack signals, and revenue indicators — then tiered. Tier 1 gets the first campaigns. Nothing is wasted on low-fit prospects.
Lead scoring modelICP fit matrixClay enrichmentFirmographic filteringTech stack signals
OutputTiered prospect list — Tier 1 ready to move into lead finding
04Lead building
i
Find the right contacts
Lead building
Find the right contacts
We identify the exact decision makers at each company — founders, MDs, heads of marketing, CMOs — and pull their contact data. Targeted by title, seniority, and department. 100 new contacts added every week.
ProspeoApolloLinkedIn Sales NavClayFirmableInstant Data Scraper
Output100 verified contacts/week — name, title, company, email
05Quality control
i
Verify, double-verify, and QA
Quality control
Verify, double-verify, and QA
Every email address runs through a 5-tool waterfall enrichment sequence. We accept 20–30% shrinkage — that's the cost of quality. Only deliverable contacts make it through. Result: 98% deliverability vs the 70–80% industry standard.
FindymailAnyMailFinderLeadMagicProspeoHunter.ioManual QA reviewDeduplication
OutputClean, verified list — 98% deliverability guaranteed
06Copywriting
i
Write email copy for each segment
Copywriting
Write email copy for each segment
Each segment gets its own sequence — personalised to the vertical, offer, and decision maker. Social proof matched to their industry. Plain text, under 100 words. No templates. No spray and pray.
Segment-specific hooksCase study matchingPersonalisation variables5-email sequence26-day cadencePlain text only
OutputFull email sequence per segment — ready for your review
07Your 20 minutes
i
Sent to you for review
Your 20 minutes
Sent to you for review
Before anything goes out, you see it. We send the lead list and email copy for sign-off. Check it looks right, give us any tweaks, approve. That's the full extent of your weekly time commitment — nothing launches without your green light.
Lead list reviewCopy approvalFeedback loopClient sign-off
OutputApproved campaign — ready to schedule
08Launch
i
We schedule and send on your behalf
Launch
We schedule and send on your behalf
We load the campaign into Instantly.ai, set sending limits (max 30/inbox/day), and launch across alias domain inboxes. Interested replies land in your inbox flagged and ready. We handle everything — you just take the meetings.
Instantly.aiAlias domains10 warmed inboxes300 emails/dayReply monitoringLead handover
Output12–16 interested leads/month handed to your sales team
SEOGoogle AdsWeb DesignEmail MarketingContent MarketingPaid SocialCROLanding PagesBrand StrategyCopywritingSEOGoogle AdsWeb DesignEmail MarketingContent MarketingPaid SocialCROLanding PagesBrand StrategyCopywriting
Meta AdsLinkedIn AdsMarketing AutomationHubSpotShopify DevRetargetingLead GenA/B TestingUX DesignAnalyticsMeta AdsLinkedIn AdsMarketing AutomationHubSpotShopify DevRetargetingLead GenA/B TestingUX DesignAnalytics
TikTok AdsYouTube AdsTechnical SEOLocal SEOLink BuildingSocial MediaDemand GenRevOpsCRMPRTikTok AdsYouTube AdsTechnical SEOLocal SEOLink BuildingSocial MediaDemand GenRevOpsCRMPR
Display AdsProgrammaticNative AdsAffiliate MarketingSMS MarketingVideo ProductionGraphic DesignABMSales EnablementeCommerceDisplay AdsProgrammaticNative AdsAffiliate MarketingSMS MarketingVideo ProductionGraphic DesignABMSales EnablementeCommerce
Content StrategyMarketing OpsPodcast AdsInfluencerUI/UXPPCSEO AuditsData StrategyPerformance CreativePaid SearchContent StrategyMarketing OpsPodcast AdsInfluencerUI/UXPPCSEO AuditsData StrategyPerformance CreativePaid Search
Organic SocialCommunity MgmtReputation MgmtConversion OptimisationWeb AnalyticsAttributionGrowth HackingFunnel BuildingOutbound SalesProspectingOrganic SocialCommunity MgmtReputation MgmtConversion OptimisationWeb AnalyticsAttributionGrowth HackingFunnel BuildingOutbound SalesProspecting
Customer AcquisitionLifecycle MarketingPush NotificationsChatbot MarketingWebinar MarketingAccount ManagementSales StrategyPipeline BuildingCold EmailSDRCustomer AcquisitionLifecycle MarketingPush NotificationsChatbot MarketingWebinar MarketingAccount ManagementSales StrategyPipeline BuildingCold EmailSDR
Digital PREarned MediaPaid MediaIntegrated MarketingCampaign StrategyCreative StrategyMedia BuyingMedia PlanningAudience TargetingLookalike AdsDigital PREarned MediaPaid MediaIntegrated MarketingCampaign StrategyCreative StrategyMedia BuyingMedia PlanningAudience TargetingLookalike Ads
Keyword ResearchCompetitor AnalysisMarket ResearchCustomer InsightsData AnalysisDashboardsMarketing ConsultingWhite LabelReseller ProgramsAgency PartnershipsKeyword ResearchCompetitor AnalysisMarket ResearchCustomer InsightsData AnalysisDashboardsMarketing ConsultingWhite LabelReseller ProgramsAgency Partnerships
SaaS MarketingB2B MarketingDTC MarketingeCommerce MarketingFranchise MarketingRetail MarketingEnterprise MarketingSMB MarketingB2C MarketingSubscription MarketingSaaS MarketingB2B MarketingDTC MarketingeCommerce MarketingFranchise MarketingRetail MarketingEnterprise MarketingSMB MarketingB2C MarketingSubscription Marketing

Offer Intelligence

We've decoded what sells every agency service.

From SEO and PPC to web design and CRO, we've tested the positioning, hooks and outreach angles that actually generate responses. Every offer needs a different message, and we use real campaign data to find what cuts through.

Testimonials

Hear from our agency partners.

Don’t take our word for it — here’s what agency founders and directors say about working with us.

I wanted to take a shortcut to work with someone who knew what they were doing, especially in our industry. They already had experience in our niche so it was seamless getting started.

Tim Davidson
Tim DavidsonCo Founder, Clean Commit
Attention Experts

I found Surf Digital to have a knack for Marketing and systems. They are a great company to work with and highly collaborative. Would recommend to other agencies.

George Hawwa
George HawwaFounder & Director
Engaging Partners

Great working with Surf Digital. They knew their stuff and helped us get up on the curve.

Boyd Wason
Boyd WasonManaging Director
Real Weddings

What a great start to the campaigns! We haven't stopped all day. It's the most successful thing we've tried to date (in 20 years!) Thanks for your help; I'm so glad your initial email cut through my inbox clutter :)

Kirsten MacKelden
Kirsten MacKeldenCo Founder
Trusted by 100+ Agencies

Book a call and learn how we book meetings for agencies like yours.

We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.

Trusted by leading Australian agencies

First PageQ AgencyEngine RoomBFJ DigitalAttention ExpertsMetric LabsAdvisibleShoutIndigo DigitalClean CommitMargin MediaSocial Garden

FAQ

Frequently asked questions

Everything you need to know about how Surf Digital builds and runs outbound systems for Australian marketing agencies.

What exactly does Surf Digital do?

We build and run done-for-you cold outbound systems for Australian marketing agencies. That means strategy, copywriting, sending infrastructure, lead lists, and ongoing optimisation — all handled by us.

You get qualified meetings booked into your calendar without hiring an SDR or managing the process yourself.

How quickly will we see results?

Most clients see their first interested replies within the first two to three weeks of launch. Booked meetings typically follow shortly after as we refine targeting and messaging.

We focus on building momentum that compounds — so results generally improve the longer we run.

What kind of agencies do you work with?

We work with Australian marketing agencies — SEO, paid media, web, creative, PR, and more. The common thread is that you sell B2B services and want a more predictable pipeline.

We are best suited to agencies with an established offer and some existing clients, looking to scale without adding headcount.

Do we need to provide anything to get started?

We handle almost everything. We build the lead lists, write the sequences, set up the infrastructure, and manage sending.

We will need a short onboarding call to understand your ICP, offer, and positioning — that is typically all that is required from your side to launch.

How do you find the right prospects to contact?

We build targeted lead lists based on your ideal client profile — industry, headcount, location, tech stack, and buying signals that suggest a fit.

Lists are reviewed and cleaned before every campaign to protect deliverability and keep reply quality high.

How are the emails personalised?

We write sequences that reflect your agency's voice, offer, and the specific situation of each prospect segment. We do not use generic templates.

Personalisation is built into the copy at the angle and positioning level — not just a first-name merge field.

What does the outbound system actually include?

Strategy and ICP definition, lead list building, email copywriting, sending domain setup and warmup, campaign management, reporting, and ongoing iteration.

Everything needed to run a compliant, high-deliverability outbound function — without you needing to touch it.

How is Surf Digital different from other lead gen agencies?

Most lead gen agencies send volume and hope something sticks. We focus on building a system specific to your agency — the right ICP, the right messaging, and infrastructure that actually lands in inboxes.

We also only work with marketing agencies, so our copywriting and targeting reflects real industry knowledge.

What happens after a meeting is booked?

We hand the qualified prospect directly to you or your sales process. We provide context on what was said in the thread so you can go into the call prepared.

Closing the deal is your side — our job is to make sure the people in your calendar are genuinely worth your time.

Book a call