Attention Experts is a Professional Services focused agency selling SEO and Social Media to Law Firms and Real Estate Agents. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 29 meetings booked and gave the team a repeatable outbound channel.

Strategy
This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Attention Experts's SEO and Social Media offer directly in front of Law Firms and Real Estate Agents using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.
TAM Discovery
We built the target account list around Law Firms and Real Estate Agents in the Professional Services market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand SEO and Social Media and have budget to move.
Copywriting
Every cold email was written in Attention Experts's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.
The Email
Hi Claire,
Morton Legal has strong specialist pages, but the referral story is not obvious for new visitors comparing firms.
We have helped service firms turn niche positioning into more qualified consultations by tightening search, social and email follow-up.
Worth a quick 20 mins to see where better-fit enquiries could come from?
Hi Alex, we have been discussing this internally. Send through a time for Thursday and I will take a look.
Results
Booked with Law Firms and Real Estate Agents across the Professional Services market.
Built around Law Firms and Real Estate Agents and focused on SEO and Social Media.
Qualified accounts across Law Firms and Real Estate Agents before launch.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
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