We helped Attention Experts book
29 meetings.

Professional Services agency selling SEO and Social Media

attention-experts.com
Targeted
Law FirmsReal Estate Agents
Sold
SEOSocial Media

Attention Experts is a Professional Services focused agency selling SEO and Social Media to Law Firms and Real Estate Agents. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 29 meetings booked and gave the team a repeatable outbound channel.

Attention Experts case study

Our approach for Attention Experts.

Strategy

This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Attention Experts's SEO and Social Media offer directly in front of Law Firms and Real Estate Agents using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.

TAM Discovery

We built the target account list around Law Firms and Real Estate Agents in the Professional Services market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand SEO and Social Media and have budget to move.

Copywriting

Every cold email was written in Attention Experts's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.

The Email

Our winning cold email.

Results

Cold email results delivered for Attention Experts.

29Meetings booked

Booked with Law Firms and Real Estate Agents across the Professional Services market.

a focused outbound campaignCampaign window

Built around Law Firms and Real Estate Agents and focused on SEO and Social Media.

2+Target segments

Qualified accounts across Law Firms and Real Estate Agents before launch.

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