Marketing Automation Canada is a HubSpot agency offering HubSpot CRM and Marketing Automation to Manufacturers and SaaS. Surf Digital built and ran a targeted cold email campaign to create qualified sales conversations. The campaign produced 30 meetings booked.
Strategy
Outbound only - no paid ads, no inbound funnels. We put Marketing Automation Canada's offer in front of Manufacturers and SaaS using cold email and LinkedIn outreach with controlled follow-up sequences.
TAM Discovery
We built the target list around Manufacturers and SaaS, qualified by fit, commercial intent and company size. The final list prioritised prospects most likely to have the budget and problem Marketing Automation Canada solves.
Copywriting
We led each email with a specific observation about the prospect's business, tied to Marketing Automation Canada's most relevant service proof. The ask stayed low-friction - a short call to see where revenue or leads were being left on the table.
The Email
Hi Alex, worth a quick chat. Let me know when works for you.
Results
Booked with Manufacturers and SaaS across the HubSpot market.
Converted from outbound conversations during the a focused outbound campaign campaign window.
Qualified accounts across Manufacturers and SaaS before launch.
