Social Hub is a Allied Health focused agency selling Social Media and Paid Ads to Dentists, Plastic Surgeons and Skin Clinics. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 20 leads in first 30 days and gave the team a repeatable outbound channel.

Strategy
This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Social Hub's Social Media and Paid Ads offer directly in front of Dentists, Plastic Surgeons and Skin Clinics using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.
TAM Discovery
We built the target account list around Dentists, Plastic Surgeons and Skin Clinics in the Allied Health market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Social Media and Paid Ads and have budget to move.
Copywriting
Every cold email was written in Social Hub's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.
The Email
Hi Mia,
Bright Path has clear clinical credibility, but the paid ads and service pages could make the booking path simpler for new patients.
We have helped health providers improve Google Ads, SEO and website journeys so more qualified patients book consultations.
Worth a quick 20 mins to see where patient enquiries are dropping off?
Hi Alex, this is relevant. We are reviewing our enquiry flow this month. Could do Thursday afternoon.
Results
Interested replies from Dentists, Plastic Surgeons and Skin Clinics that matched the campaign profile.
Built around Dentists, Plastic Surgeons and Skin Clinics and focused on Social Media and Paid Ads.
Qualified accounts across Dentists, Plastic Surgeons and Skin Clinics before launch.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
Trusted by leading Australian agencies











