Paid Ads Agencies
Cold email for paid ads agencies.
We build outbound systems that help paid ads agencies book qualified meetings with brands already spending on Google Ads, Meta Ads, paid social, and acquisition.
How It Works
How we book meetings for paid ads agencies.
The same outreach process, tailored to paid ads agency lead generation, acquisition budgets, CAC pressure, and qualified sales meetings.
Outbound Strategy
Our 3 GTM strategies for Paid Ads Agencies.
Paid media agency lead generation works best when outbound targets companies with budget, traffic, CAC pressure, and a clear reason to review acquisition.
Industries
Industries that work best for paid ads outreach.
These verticals convert consistently when outreach targets businesses with active ad spend, visible acquisition pressure, or a clear commercial reason to review their current setup.
Ecommerce
DTC brands on Google Shopping and Meta with CAC and ROAS pressure. These businesses have budget allocated and are actively watching acquisition efficiency.
Skincare · Supplements · Fashion · Homewares · Shopify stores
Aged Care
Care homes and home care providers actively competing for family enquiries. Paid ads are central to their intake funnel and the CPA stakes are significant.
Residential care · In-home care · NDIS providers
Trades
Plumbers, electricians, builders, and HVAC companies with strong Google Ads economics. Most are running ads but haven't optimised their CPA or lead quality.
Plumbers · Electricians · Builders · HVAC · Concreters
Retail
Online and brick-and-mortar retailers running Shopping campaigns and Meta retargeting. Often active but underperforming on return from existing spend.
Online stores · Physical retail · Omnichannel brands
Email Copy
Our best-performing paid ads cold emails.
These sequences consistently book meetings with businesses actively spending on Google and Meta but not getting the results they expect.
Hi Thomas, yes — our ROAS has dropped over the last quarter and we can't figure out why. Happy to chat. What does Thursday look like?
What we help you sell
The metrics that drive paid ads conversations.
These three performance hooks consistently open doors with businesses already spending on Google and Meta.
The most universal pain point for paid ads prospects. Every advertiser tracks CPA closely and most know when theirs is too high or trending in the wrong direction.
Landing page and funnel performance connects directly to paid ads efficiency. Advertisers spending on clicks want those clicks to convert.
The primary performance benchmark for ecommerce and DTC brands running Meta and Google campaigns.
Who this is for
Built for Paid Ads Agencies that need more qualified pipeline.
If your agency runs paid advertising for clients, outbound cold email can add consistent meetings with businesses already spending or ready to start.
Google Ads Agencies
Search, Shopping, Performance Max, and YouTube campaigns for B2B and ecommerce clients.
Meta Ads Agencies
Facebook and Instagram acquisition, creative testing, and social ROAS across DTC and lead gen verticals.
Ecommerce Growth Agencies
DTC brands, Shopify merchants, and omnichannel advertisers looking to improve acquisition efficiency.
Performance Marketing Agencies
Full-funnel, creative-led acquisition across Google, Meta, TikTok, and programmatic channels.
Case Studies
Paid Ads Agencies We've Helped Grow.
Two campaigns for agencies offering paid advertising services — different targets, same consistent outbound process.
Agency cold email
Agency types we help grow.
We specialise in cold email for these specific agency services — each with its own proven outreach approach, targeting strategy, and real case studies from agencies like yours.
FAQ
Common questions about paid ads lead generation.
Everything you need to know about targeting businesses that run paid ads.
Yes. We identify businesses with active Google Ads and Meta Ads campaigns and target them specifically. These prospects are often the best leads because they already have budget allocated and are actively investing in acquisition — they just may not be getting the results they expect.
Yes. We use ad intelligence signals to identify businesses with active spend on specific platforms. This lets us tailor the outreach to the exact channel the prospect is running — whether that's Google Search, Shopping, Performance Max, Meta, or a combination.
Yes, but the conversation is different. For businesses not yet running paid ads, the outreach focuses on the commercial case for starting — usually tied to growth goals, competitor activity, or the economics of their category. These prospects have higher sales friction but lower competitive pressure from other agencies.
Ecommerce, aged care, trades, and retail consistently perform well. Ecommerce brands have clear ROAS and CPA benchmarks. Aged care and health providers have high CPAs and strong motivation to improve acquisition efficiency. Trades businesses are often running Google Ads with room for quick structural wins.
The generic "better results from your ads" pitch is saturated. But outreach built around specific signals — wasted spend, creative fatigue, poor campaign structure, CPA above category benchmarks — still cuts through. The more specific and credible the hook, the better the reply rate.
Book a call and learn how we book meetings for agencies like yours.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
Trusted by leading Australian agencies