Social Garden is a Property agency offering Paid Ads to Aged Care and Property Developers. Surf Digital built and ran a targeted cold email campaign to create qualified sales conversations. Generated 15 leads in the first 30 days - connecting the agency with property developers and aged care operators actively investing in their marketing.
Strategy
Outbound only - no paid ads, no inbound funnels. We put Social Garden's offer in front of Aged Care and Property Developers using cold email and LinkedIn outreach with controlled follow-up sequences.
TAM Discovery
We built the target list around Aged Care and Property Developers, qualified by fit, commercial intent and company size. The final list prioritised prospects most likely to have the budget and problem Social Garden solves.
Copywriting
We led each email with a specific observation about the prospect's business, tied to Social Garden's most relevant service proof. The ask stayed low-friction - a short call to see where revenue or leads were being left on the table.
The Email
Thanks Alex - happy to jump on a call and hear more. Send through a time.
Results
Interested replies from Aged Care and Property Developers that matched the campaign profile.
Built from targeted outreach to Aged Care and Property Developers.
Campaign period used to test targeting, refine copy and turn replies into meetings.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
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