We helped Social Garden book
20+ meetings.

Property agency selling Paid Media and Digital Marketing

www.socialgarden.com.au
Targeted
Aged CareProperty DevelopersBuyers Agents
Sold
Paid MediaDigital Marketing

Social Garden is a Property focused agency selling Paid Media and Digital Marketing to Aged Care, Property Developers and Buyers Agents. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. Generated 15 leads in the first 30 days - connecting the agency with property developers, agents and buyers agents who were actively investing in their marketing.

Social Garden case study

Our approach for Social Garden.

Strategy

This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Social Garden's Paid Media and Digital Marketing offer directly in front of Aged Care, Property Developers and Buyers Agents using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.

TAM Discovery

We built the target account list around Aged Care, Property Developers and Buyers Agents in the Property market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Paid Media and Digital Marketing and have budget to move.

Copywriting

Every cold email was written in Social Garden's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.

The Email

Our winning cold email.

Results

Cold email results delivered for Social Garden.

15Leads in first 30 days

Interested replies from Aged Care, Property Developers and Buyers Agents that matched the campaign profile.

20+Meetings booked

Booked with Aged Care, Property Developers and Buyers Agents across the Property market.

1moTime frame

Campaign period used to test targeting, refine copy and turn replies into meetings.

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