Social Garden is a Property focused agency selling Paid Media and Digital Marketing to Aged Care, Property Developers and Buyers Agents. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. Generated 15 leads in the first 30 days - connecting the agency with property developers, agents and buyers agents who were actively investing in their marketing.

Strategy
This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Social Garden's Paid Media and Digital Marketing offer directly in front of Aged Care, Property Developers and Buyers Agents using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.
TAM Discovery
We built the target account list around Aged Care, Property Developers and Buyers Agents in the Property market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Paid Media and Digital Marketing and have budget to move.
Copywriting
Every cold email was written in Social Garden's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.
The Email
Hi Daniel,
Eastline has strong project imagery, but the enquiry journey does not make it easy for buyers to compare availability and next steps.
We have helped property teams turn paid media and digital campaigns into higher-intent conversations with buyers and partners.
Worth a quick 20 mins to see where interest could be converting into more enquiries?
Hi Alex, good timing. We are reviewing campaign performance this week. Please send a time.
Results
Interested replies from Aged Care, Property Developers and Buyers Agents that matched the campaign profile.
Booked with Aged Care, Property Developers and Buyers Agents across the Property market.
Campaign period used to test targeting, refine copy and turn replies into meetings.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
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