We helped Real Weddings generate
46 leads.

Hospitality agency selling Social Media, SEO and Paid Ads

www.realweddings.agency
Targeted
VenuesCaterersWedding PlannersEvent Spaces
Sold
Social MediaSEOPaid Ads

Real Weddings is a Hospitality focused agency selling Social Media, SEO and Paid Ads to Venues, Caterers, Wedding Planners and Event Spaces. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 46 leads in 30 days and gave the team a repeatable outbound channel.

Real Weddings case study

Our approach for Real Weddings.

Strategy

This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Real Weddings's Social Media, SEO and Paid Ads offer directly in front of Venues, Caterers, Wedding Planners and Event Spaces using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.

TAM Discovery

We built the target account list around Venues, Caterers, Wedding Planners and Event Spaces in the Hospitality market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Social Media, SEO and Paid Ads and have budget to move.

Copywriting

Every cold email was written in Real Weddings's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.

The Email

Our winning cold email.

Results

Cold email results delivered for Real Weddings.

46Leads in 30 days

Interested replies from Venues, Caterers, Wedding Planners and Event Spaces that matched the campaign profile.

30 daysCampaign window

In just 30 days, the campaign filled their pipeline for the next 3 months.

4+Target segments

Qualified accounts across Venues, Caterers, Wedding Planners and Event Spaces before launch.

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