Real Weddings is a wedding-specific marketing agency that helps venues and event spaces secure more bookings. Surf Digital ran a targeted cold email campaign to venues, caterers and wedding planners across Australia, generating 46 leads in the first 30 days.
Strategy
Outbound only - no paid ads, no inbound funnels. We put Real Weddings's offer in front of Venues, Caterers, Wedding Planners and Event Spaces using cold email and LinkedIn outreach with controlled follow-up sequences.
TAM Discovery
We built the target list around Venues, Caterers, Wedding Planners and Event Spaces, qualified by fit, commercial intent and company size. The final list prioritised prospects most likely to have the budget and problem Real Weddings solves.
Copywriting
We led each email with a specific observation about the prospect's business, tied to Real Weddings's most relevant service proof. The ask stayed low-friction - a short call to see where revenue or leads were being left on the table.
The Email
Hi Alex, yes I am interested in a call. When works on your end?
Results
Interested replies from Venues, Caterers, Wedding Planners and Event Spaces that matched the campaign profile.
Built from targeted outreach to Venues, Caterers, Wedding Planners and Event Spaces.
Built from targeted outreach to Venues, Caterers, Wedding Planners and Event Spaces.
