Real Weddings is a Hospitality focused agency selling Social Media, SEO and Paid Ads to Venues, Caterers, Wedding Planners and Event Spaces. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 46 leads in 30 days and gave the team a repeatable outbound channel.

Strategy
This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Real Weddings's Social Media, SEO and Paid Ads offer directly in front of Venues, Caterers, Wedding Planners and Event Spaces using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.
TAM Discovery
We built the target account list around Venues, Caterers, Wedding Planners and Event Spaces in the Hospitality market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Social Media, SEO and Paid Ads and have budget to move.
Copywriting
Every cold email was written in Real Weddings's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.
The Email
Hi Sophie,
Harbour Room has strong event imagery, but the enquiry page could do more to move couples from browsing to booking a tour.
We have helped hospitality and event brands use social, SEO and paid ads to turn interest into booked enquiries.
Worth a quick 20 mins to see where the booking journey could be tightened?
Hi Alex, yes we are trying to improve enquiries before peak season. Thursday morning works.
Results
Interested replies from Venues, Caterers, Wedding Planners and Event Spaces that matched the campaign profile.
In just 30 days, the campaign filled their pipeline for the next 3 months.
Qualified accounts across Venues, Caterers, Wedding Planners and Event Spaces before launch.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
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