We helped CleanCommit generate
80 leads.

Shopify agency selling Shopify Dev, Paid Media and CRO

www.cleancommit.io
Targeted
Shopify MerchantsShopify PlusDTC Brands
Sold
Shopify DevPaid MediaCRO

CleanCommit is a Shopify focused agency selling Shopify Dev, Paid Media and CRO to Shopify Merchants, Shopify Plus and DTC Brands. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 80 leads and gave the team a repeatable outbound channel.

CleanCommit case study

Our approach for CleanCommit.

Strategy

This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put CleanCommit's Shopify Dev, Paid Media and CRO offer directly in front of Shopify Merchants, Shopify Plus and DTC Brands using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.

TAM Discovery

We built the target account list around Shopify Merchants, Shopify Plus and DTC Brands in the Shopify market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Shopify Dev, Paid Media and CRO and have budget to move.

Copywriting

Every cold email was written in CleanCommit's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.

The Email

Our winning cold email.

Results

Cold email results delivered for CleanCommit.

80Leads

Interested replies from Shopify Merchants, Shopify Plus and DTC Brands that matched the campaign profile.

10moTime frame

Campaign period used to test targeting, refine copy and turn replies into meetings.

3+Target segments

Qualified accounts across Shopify Merchants, Shopify Plus and DTC Brands before launch.

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