CleanCommit is a Shopify agency offering Shopify Dev and CRO to Shopify Merchants, Shopify Plus and DTC Brands. Surf Digital built and ran a targeted cold email campaign to create qualified sales conversations. The campaign produced 80 leads.
Strategy
Outbound only - no paid ads, no inbound funnels. We put CleanCommit's offer in front of Shopify Merchants, Shopify Plus and DTC Brands using cold email and LinkedIn outreach with controlled follow-up sequences.
TAM Discovery
We built the target list around Shopify Merchants, Shopify Plus and DTC Brands, qualified by fit, commercial intent and company size. The final list prioritised prospects most likely to have the budget and problem CleanCommit solves.
Copywriting
We led each email with a specific observation about the prospect's business, tied to CleanCommit's most relevant service proof. The ask stayed low-friction - a short call to see where revenue or leads were being left on the table.
The Email
Hey - this resonates. What does your availability look like this week?
Results
Interested replies from Shopify Merchants, Shopify Plus and DTC Brands that matched the campaign profile.
Campaign period used to test targeting, refine copy and turn replies into meetings.
Qualified accounts across Shopify Merchants, Shopify Plus and DTC Brands before launch.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
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