Concentrate is a HubSpot agency offering HubSpot CRM and Marketing Automation to HubSpot Users, B2B SaaS and Professional Services. Surf Digital built and ran a targeted cold email campaign to create qualified sales conversations. The campaign produced 40+ interested leads.
Strategy
Outbound only - no paid ads, no inbound funnels. We put Concentrate's offer in front of HubSpot Users, B2B SaaS and Professional Services using cold email and LinkedIn outreach with controlled follow-up sequences.
TAM Discovery
We built the target list around HubSpot Users, B2B SaaS and Professional Services, qualified by fit, commercial intent and company size. The final list prioritised prospects most likely to have the budget and problem Concentrate solves.
Copywriting
We led each email with a specific observation about the prospect's business, tied to Concentrate's most relevant service proof. The ask stayed low-friction - a short call to see where revenue or leads were being left on the table.
The Email
Hi Alex, worth a quick chat. Let me know when works for you.
Results
Interested replies from HubSpot Users, B2B SaaS and Professional Services that matched the campaign profile.
Campaign period used to test targeting, refine copy and turn replies into meetings.
Qualified accounts across HubSpot Users, B2B SaaS and Professional Services before launch.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
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