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We helped Concentrate book
40 meetings.

HubSpot agency selling HubSpot CRM, Marketing Automation and RevOps

www.concentrate.co.nz
Targeted
HubSpot UsersB2B SaaSProfessional Services
Sold
HubSpot CRMMarketing AutomationRevOps

Concentrate is a HubSpot focused agency selling HubSpot CRM, Marketing Automation and RevOps to HubSpot Users, B2B SaaS and Professional Services. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 40 booked meetings and gave the team a repeatable outbound channel.

Concentrate case study

Our approach for Concentrate.

Strategy

This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Concentrate's HubSpot CRM, Marketing Automation and RevOps offer directly in front of HubSpot Users, B2B SaaS and Professional Services using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.

TAM Discovery

We built the target account list around HubSpot Users, B2B SaaS and Professional Services in the HubSpot market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand HubSpot CRM, Marketing Automation and RevOps and have budget to move.

Copywriting

Every cold email was written in Concentrate's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.

The Email

Our winning cold email.

Results

Cold email results delivered for Concentrate.

40Booked meetings

Booked with HubSpot Users, B2B SaaS and Professional Services across the HubSpot market.

3moTime frame

Campaign period used to test targeting, refine copy and turn replies into meetings.

3+Target segments

Qualified accounts across HubSpot Users, B2B SaaS and Professional Services before launch.

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