Engine Room is a Retail agency offering Paid Ads and SEO to Retailers, Franchise Groups and Omnichannel Brands. Surf Digital built and ran a targeted cold email campaign to create qualified sales conversations. The campaign produced 67 booked meetings.
Strategy
Outbound only - no paid ads, no inbound funnels. We put Engine Room's offer in front of Retailers, Franchise Groups and Omnichannel Brands using cold email and LinkedIn outreach with controlled follow-up sequences.
TAM Discovery
We built the target list around Retailers, Franchise Groups and Omnichannel Brands, qualified by fit, commercial intent and company size. The final list prioritised prospects most likely to have the budget and problem Engine Room solves.
Copywriting
We led each email with a specific observation about the prospect's business, tied to Engine Room's most relevant service proof. The ask stayed low-friction - a short call to see where revenue or leads were being left on the table.
The Email
Hi Alex, sounds interesting - send me a time and we can connect.
Results
Booked with Retailers, Franchise Groups and Omnichannel Brands across the Retail market.
Campaign period used to test targeting, refine copy and turn replies into meetings.
Built from targeted outreach to Retailers, Franchise Groups and Omnichannel Brands.
