We helped Engine Room book
67 meetings.

Strategy

This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Engine Room's Paid Media, SEO and Loyalty Marketing offer directly in front of Retailers, Franchise Groups and Omnichannel Brands using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.

TAM Discovery

We built the target account list around Retailers, Franchise Groups and Omnichannel Brands in the Retail market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Paid Media, SEO and Loyalty Marketing and have budget to move.

Copywriting

Every cold email was written in Engine Room's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.