We helped Digital Rhinos generate
40+ leads.

SaaS agency selling Demand Gen, Content and Paid Search

www.digitalrhinos.com
Targeted
B2B SaaSSaaS FoundersScale-ups
Sold
Demand GenContentPaid Search

Digital Rhinos is a SaaS focused agency selling Demand Gen, Content and Paid Search to B2B SaaS, SaaS Founders and Scale-ups. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 40+ interested leads and gave the team a repeatable outbound channel.

Digital Rhinos case study

Our approach for Digital Rhinos.

Strategy

This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Digital Rhinos's Demand Gen, Content and Paid Search offer directly in front of B2B SaaS, SaaS Founders and Scale-ups using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.

TAM Discovery

We built the target account list around B2B SaaS, SaaS Founders and Scale-ups in the SaaS market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Demand Gen, Content and Paid Search and have budget to move.

Copywriting

Every cold email was written in Digital Rhinos's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.

The Email

Our winning cold email.

Results

Cold email results delivered for Digital Rhinos.

40+Interested leads

Interested replies from B2B SaaS, SaaS Founders and Scale-ups that matched the campaign profile.

3moTime frame

Campaign period used to test targeting, refine copy and turn replies into meetings.

3+Target segments

Qualified accounts across B2B SaaS, SaaS Founders and Scale-ups before launch.

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