Digital Rhinos is a SaaS focused agency selling Demand Gen, Content and Paid Search to B2B SaaS, SaaS Founders and Scale-ups. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 40+ interested leads and gave the team a repeatable outbound channel.

Strategy
This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Digital Rhinos's Demand Gen, Content and Paid Search offer directly in front of B2B SaaS, SaaS Founders and Scale-ups using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.
TAM Discovery
We built the target account list around B2B SaaS, SaaS Founders and Scale-ups in the SaaS market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Demand Gen, Content and Paid Search and have budget to move.
Copywriting
Every cold email was written in Digital Rhinos's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.
The Email
Hi Ben,
FieldOps has a clear product story, but the demand gen journey could do more to move technical buyers from content into a sales conversation.
We have helped SaaS teams use paid search, content and demand gen to create more qualified founder and sales conversations.
Worth a quick 20 mins to see where high-intent buyers are getting stuck?
Hi Alex, useful timing. We are reviewing pipeline sources this week. Can do Thursday.
Results
Interested replies from B2B SaaS, SaaS Founders and Scale-ups that matched the campaign profile.
Campaign period used to test targeting, refine copy and turn replies into meetings.
Qualified accounts across B2B SaaS, SaaS Founders and Scale-ups before launch.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
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