We helped AdVisible book
21 meetings.

eCommerce agency selling SEO and Google Ads

advisible.com
Targeted
Meal Prep BrandsEcom ClothingRetail
Sold
SEOGoogle Ads

AdVisible is a eCommerce focused agency selling SEO and Google Ads to Meal Prep Brands, Ecom Clothing and Retail. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 55 interested leads and gave the team a repeatable outbound channel.

AdVisible case study

Our approach for AdVisible.

Strategy

This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put AdVisible's SEO and Google Ads offer directly in front of Meal Prep Brands, Ecom Clothing and Retail using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.

TAM Discovery

We built the target account list around Meal Prep Brands, Ecom Clothing and Retail in the eCommerce market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand SEO and Google Ads and have budget to move.

Copywriting

Every cold email was written in AdVisible's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.

The Email

Our winning cold email.

Results

Cold email results delivered for AdVisible.

55Interested leads

Interested replies from Meal Prep Brands, Ecom Clothing and Retail that matched the campaign profile.

21Booked meetings

Booked with Meal Prep Brands, Ecom Clothing and Retail across the eCommerce market.

3+Target segments

Qualified accounts across Meal Prep Brands, Ecom Clothing and Retail before launch.

Metric Labs is a SaaS focused agency selling Analytics and Google Ads to SaaS, Construction and IT.

SaaSAnalyticsGoogle Ads
Metric Labs case study
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