AdVisible is a eCommerce focused agency selling SEO and Google Ads to Meal Prep Brands, Ecom Clothing and Retail. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 55 interested leads and gave the team a repeatable outbound channel.

Strategy
This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put AdVisible's SEO and Google Ads offer directly in front of Meal Prep Brands, Ecom Clothing and Retail using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.
TAM Discovery
We built the target account list around Meal Prep Brands, Ecom Clothing and Retail in the eCommerce market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand SEO and Google Ads and have budget to move.
Copywriting
Every cold email was written in AdVisible's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.
The Email
Hi Kate,
Hatch has strong UGC creative - that tends to perform well when checkout, paid media and conversion work together.
We helped a similar brand improve paid media efficiency after tightening the landing page journey and ad-to-page message match.
Worth a quick 20 mins to see what is leaking in your funnel?
Hi Alex, well-timed email - we are actually reviewing our paid media setup right now. Can we jump on a call Thursday?
Results
Interested replies from Meal Prep Brands, Ecom Clothing and Retail that matched the campaign profile.
Booked with Meal Prep Brands, Ecom Clothing and Retail across the eCommerce market.
Qualified accounts across Meal Prep Brands, Ecom Clothing and Retail before launch.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
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