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Cold email guides for agencies.

Practical guides to cold email and outbound lead generation for marketing agencies in Australia.

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Latest cold email guides

Playbooks from 100+ agency campaigns, with real numbers.

1 November 202610 min readHow to Build a B2B Lead List of Australian BusinessesHow to build a B2B lead list of Australian businesses: define the ICP, find companies, grade every row, find verified emails and dedupe. With real pool data.Read guide 1 November 20268 min readTech-Stack Targeting: How to Find Shopify and Klaviyo Brands in AustraliaHow to find Shopify and Klaviyo brands in Australia with tech-stack targeting: the tools, the filters that matter and what agencies booked from these lists.Read guide 1 November 202613 min readThe Best Industries for Australian Agencies to Target With Cold EmailThe best industries for Australian agencies to target with cold email, ranked from our campaign data, with named results and what underperformed.Read guide 24 October 202610 min readFirmable vs Apollo for Australian B2B Data (2026 Comparison)Firmable vs Apollo for Australian B2B data: coverage claims, pricing, and the Australian data traps no database fixes, from an agency that builds lists.Read guide 24 October 20269 min readInstantly vs Smartlead: What an Agency Running Instantly Actually UsesInstantly vs Smartlead for agencies: pricing, features and the exact Instantly settings we use for Australian cold email campaigns, from an agency that runs it.Read guide 24 October 20269 min readThe Cold Email Tech Stack We Use for Australian Agencies (2026)The cold email tools we use for Australian agencies in 2026: Instantly, Discolike, AnyMailFinder, Claude Code and more, plus what we dropped and why.Read guide 20 October 202617 min readCold Email for Marketing Agencies in Australia: The 2026 PlaybookCold email for marketing agencies in Australia: who to target, what to write, how to stay out of spam, and the reply rates we see in our own campaigns.Read guide 20 October 20269 min readHow Much Does a Cold Email Agency Cost in Australia?What a cold email agency costs in Australia: our 90-day packages from A$5,000 to A$8,000, what each includes, and how to work out if it pays for your agency.Read guide 20 October 202612 min readIs Cold Email Legal in Australia? The Spam Act Explained for AgenciesIs cold email legal in Australia? The Spam Act 2003 in plain English for agencies: consent, sender ID, unsubscribe rules, ACMA penalties and a checklist.Read guide

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