How Much Does a Cold Email Agency Cost in Australia?

If you're comparing quotes for outbound, the first question is the obvious one: what does a cold email agency cost in Australia? Most agency websites don't answer it. We do.

We've run cold email for 100+ agencies across Australia and New Zealand over 7+ years. This guide lists our prices, what each package includes, how our model compares with pay-per-meeting and revenue share, and how to work out whether it pays for your agency.

If you want the full picture of how cold email works for an agency first, start with our complete guide to cold email for marketing agencies.

How much does a cold email agency cost in Australia?

Our packages run from A$5,000 to A$8,000 for a 90-day campaign, paid upfront. That's about A$1,666 to A$2,666 a month. All prices are in AUD.

The meeting numbers are targets across the 90 days, not guarantees. We don't guarantee numbers; markets differ. Full package terms, including payment, cancellation and refunds, are on our terms page.

There are no percentage-of-revenue fees and no per-meeting charges on top.

What makes the price go up

The three packages differ in three ways:

1. Volume. More prospects need more data, more verified emails and more sending capacity.
2. Channels. Sprint Pro and the Agency Outreach System add done-for-you LinkedIn outreach alongside cold email.
3. Who handles replies. On Sprint and Sprint Pro, interested replies come to you and your team takes it from there. On the Agency Outreach System, we manage the replies and follow-ups and book the meetings into your calendar.

What are you actually paying for?

You're paying for data, sending infrastructure and the people who run them. Every package includes the following, and the Agency Outreach System runs all of it fully done for you:

The sending domains carry your name and brand, so outreach feels native while your main domain's reputation stays protected. The maths shows why infrastructure is a real cost: 10 inboxes at up to 30 emails each is about 300 new-contact emails a day. Volume grows by adding inboxes, never by sending harder from the same ones.

You also own what we build. If the engagement ends, we transfer the sending domains to you, because they're your IP.

Fixed price vs pay-per-meeting vs revenue share: which model works?

A fixed-price campaign, because results depend on inputs both sides control.

We don't work on a pure pay-per-meeting or revenue share model because outcomes depend on inputs on both sides: positioning, offer, targeting and the sales process. Without control over those, performance-only models tend to break down, and that's usually where agencies' bad experiences with lead gen come from. We work as the technical partner behind your outbound.

We hear the buyer's side of this often: agency owners who tried a cheap cost-per-lead or appointment-setting provider and got little out of it.

We've tried pay-per-meeting and success-fee models over the years and went back to fixed pricing.

What should you get for the money?

Across our clients, most can expect 15-30 interested leads and 10-20 ICP-fit meetings per month. Our package targets sit inside that range: 30, 45 or 60 meetings over 90 days.

Check the definitions in every quote. For us a "lead" is an interested reply, not a raw contact, and a meeting is a booked call. When we agree a target with a client, we're clear which of the two it counts.

You should also get speed and visibility:

• Launch: onboarding on day 1, first campaign live by day 7.
• Your time: about 20 minutes for the onboarding questions, 1-2 hours across onboarding calls, then about 20 minutes a week reviewing leads and copy.
• Control: you see every lead list and every email before it goes out. Nothing launches without your sign-off.
• Reporting: the Agency Portal shows every campaign in one view, 24/7, so you can see which industries, offers and audiences perform best.
• Replies: when a lead replies, we forward the full thread to your primary inbox and send a notification. You reply on that thread, or from the outreach inbox with yourself in CC. On the Agency Outreach System, we manage the replies and follow-ups and book the meetings for you.

Is cold email worth it for your agency? How to work out the ROI

It's worth it when one new client covers the engagement. Check it with five numbers from your own agency.

The lifetime revenue from one month of meetings is roughly M × C × V × R. Compare it with F, that month's share of the fee.

A simple example: if your average client pays A$3,000 a month and stays 12 months, one new client is worth A$36,000. That's more than seven times the A$5,000 cost of a Sprint. Use your own figures; these are illustrative.

Cold email suits agencies with an offer that already wins work, clear commercial outcomes, relevant case studies, capacity for more clients and a definable target market. As our site puts it: "It is less likely to work for agencies with unproven delivery, very low client values, or no capacity to take on new customers."

SearchBar added $16.5k MRR from NDIS businesses in 90 days. See results for 17 agencies.

The honest limit: we book the meeting, you close the deal. We don't guarantee a set number of sales, because the final conversion depends on things outside our control, such as your offer, pricing, sales process and follow-up.

Speed is the part you control. The highest-return thing you can do is call a lead within 5 minutes of their reply.

Want to run these numbers with us? Book a strategy call.

Which package should you choose?

• Sprint if you want a steady pipeline from cold email and have someone who can reply to leads quickly.
• Sprint Pro if your buyers are active on LinkedIn and you want both channels working the same list.
• Agency Outreach System if you don't have the time to manage replies and follow-ups, and want meetings booked straight into your calendar.

If you're unsure whether cold email suits your agency at all, start with the Free Campaign below.

Why a 90-day engagement?

Because 90 days is the minimum to test properly. As our site's FAQ says: "We require an initial 90-day commitment so we have enough time to properly build, test and optimise your campaign."

1. Month 1: split-test industry segments and copy.
2. Month 2: retarget month-one non-repliers with a new angle, and double down on the winning segment.
3. Month 3: scale what works and retarget months one and two.

Early signs come quickly. Time to first lead was same day to about 7 days in 7 of 8 launches (2025-2026). Full momentum typically builds over 60-90 days as we optimise based on real reply data.

Red flags when comparing cold email agency quotes

These are the warning signs we'd look for before signing with any provider:

1. No clear price or scope. You should know what you're paying, for how many prospects and over how long.
2. A guarantee that isn't in the contract. A real guarantee is written into the contract. If it only appears in the sales pitch, it isn't one.
3. Pay-per-meeting with no say over your offer or targeting. Very cheap per-appointment pricing usually means someone else decides what counts as an appointment.
4. Sending from your main domain. It risks sending your everyday email, including post-sales-call follow-ups, to spam. Use alias domains.
5. Open-rate reporting. The tracking pixel hurts deliverability. Judge on interested replies and booked meetings.
6. No list or copy review before launch. You should see every list and email first.
7. You don't own the domains. Ask what happens to them when the engagement ends.
8. Claims you can't check. Ask to speak to their clients and what they count as a "meeting". We're happy to introduce prospects to our clients.

Can you test cold email before committing?

Yes, with our Free Campaign. We build, launch and manage a one-month cold email campaign for your agency with no agency, strategy, sourcing or copywriting fee.

It covers up to 2,500 prospects across two ideal customer profiles and targets up to 5 ICP-fit meetings. You pay a US$85 infrastructure fee for the domains and inboxes, you handle the replies, and there's no lock-in. If it works, we can talk about a 90-day package from there.

Apply for a free campaign and we'll let you know if your agency is a fit.