Margin Media is a Shopify agency offering Paid Ads, Web Development and Shopify Development to 4x4 Accessory Brands, Shopify Brands and Outdoor Stores. Surf Digital built and ran a targeted cold email campaign to create qualified sales conversations. The campaign produced 20 meetings booked.
Strategy
Outbound only - no paid ads, no inbound funnels. We put Margin Media's offer in front of 4x4 Accessory Brands, Shopify Brands and Outdoor Stores using cold email and LinkedIn outreach with controlled follow-up sequences.
TAM Discovery
We built the target list around 4x4 Accessory Brands, Shopify Brands and Outdoor Stores, qualified by fit, commercial intent and company size. The final list prioritised prospects most likely to have the budget and problem Margin Media solves.
Copywriting
We led each email with a specific observation about the prospect's business, tied to Margin Media's most relevant service proof. The ask stayed low-friction - a short call to see where revenue or leads were being left on the table.
The Email
Hey - this resonates. What does your availability look like this week?
Results
Booked with 4x4 Accessory Brands, Shopify Brands and Outdoor Stores across the Shopify market.
Revenue created from cold email outreach using Paid Ads, Web Development and Shopify Development positioning.
Qualified accounts across 4x4 Accessory Brands, Shopify Brands and Outdoor Stores before launch.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
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