Q Agency is a eCommerce focused agency selling Web Design and Paid Ads to eCommerce, Trades and FMCG. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 5 deals closed in 90 days and gave the team a repeatable outbound channel.

Strategy
This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Q Agency's Web Design and Paid Ads offer directly in front of eCommerce, Trades and FMCG using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.
TAM Discovery
We built the target account list around eCommerce, Trades and FMCG in the eCommerce market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Web Design and Paid Ads and have budget to move.
Copywriting
Every cold email was written in Q Agency's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.
The Email
Hi Kate,
Hatch has strong UGC creative - that tends to perform well when checkout, paid media and conversion work together.
We helped a similar brand improve paid media efficiency after tightening the landing page journey and ad-to-page message match.
Worth a quick 20 mins to see what is leaking in your funnel?
Hi Alex, well-timed email - we are actually reviewing our paid media setup right now. Can we jump on a call Thursday?
Results
Interested replies from eCommerce, Trades and FMCG that matched the campaign profile.
Converted from outbound conversations during the 90 days campaign window.
Campaign period used to test targeting, refine copy and turn replies into meetings.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
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