We helped Q Agency close
5 deals from 40 leads.

eCommerce agency selling Web Design and Paid Ads

q-agency.com
Targeted
eCommerceTradesFMCG
Sold
Web DesignPaid Ads

Q Agency is a eCommerce focused agency selling Web Design and Paid Ads to eCommerce, Trades and FMCG. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 5 deals closed in 90 days and gave the team a repeatable outbound channel.

Q Agency case study

Our approach for Q Agency.

Strategy

This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Q Agency's Web Design and Paid Ads offer directly in front of eCommerce, Trades and FMCG using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.

TAM Discovery

We built the target account list around eCommerce, Trades and FMCG in the eCommerce market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Web Design and Paid Ads and have budget to move.

Copywriting

Every cold email was written in Q Agency's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.

The Email

Our winning cold email.

Results

Cold email results delivered for Q Agency.

40Interested leads

Interested replies from eCommerce, Trades and FMCG that matched the campaign profile.

5Deals closed

Converted from outbound conversations during the 90 days campaign window.

90dTime frame

Campaign period used to test targeting, refine copy and turn replies into meetings.

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