BFJ Digital is a Allied Health agency offering Paid Ads to Medical, Home Builders and Aged Care. Surf Digital built and ran a targeted cold email campaign to create qualified sales conversations. The campaign produced 14 leads in first 30 days.
Strategy
Outbound only - no paid ads, no inbound funnels. We put BFJ Digital's offer in front of Medical, Home Builders and Aged Care using cold email and LinkedIn outreach with controlled follow-up sequences.
TAM Discovery
We built the target list around Medical, Home Builders and Aged Care, qualified by fit, commercial intent and company size. The final list prioritised prospects most likely to have the budget and problem BFJ Digital solves.
Copywriting
We led each email with a specific observation about the prospect's business, tied to BFJ Digital's most relevant service proof. The ask stayed low-friction - a short call to see where revenue or leads were being left on the table.
The Email
Hi, this is relevant to what we have been working on. Let me know when suits for a quick chat.
Results
Interested replies from Medical, Home Builders and Aged Care that matched the campaign profile.
Built from targeted outreach to Medical, Home Builders and Aged Care.
Qualified accounts across Medical, Home Builders and Aged Care before launch.
