We helped BFJ Digital generate
14 leads.

Strategy

This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put BFJ Digital's Paid Ads offer directly in front of Medical, Home Builders and Aged Care using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.

TAM Discovery

We built the target account list around Medical, Home Builders and Aged Care in the Allied Health market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Paid Ads and have budget to move.

Copywriting

Every cold email was written in BFJ Digital's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.