We helped SearchBar book
28 meetings.

Allied Health agency selling Google Ads, SEO and Web Design

www.searchbar.com.au
Targeted
NDIS BusinessesPhysiosChiropractorsPsychologists
Sold
Google AdsSEOWeb Design

SearchBar is a Allied Health focused agency selling Google Ads, SEO and Web Design to NDIS Businesses, Physios, Chiropractors and Psychologists. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 28 meetings booked and gave the team a repeatable outbound channel.

SearchBar case study

Our approach for SearchBar.

Strategy

This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put SearchBar's Google Ads, SEO and Web Design offer directly in front of NDIS Businesses, Physios, Chiropractors and Psychologists using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.

TAM Discovery

We built the target account list around NDIS Businesses, Physios, Chiropractors and Psychologists in the Allied Health market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Google Ads, SEO and Web Design and have budget to move.

Copywriting

Every cold email was written in SearchBar's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.

The Email

Our winning cold email.

Results

Cold email results delivered for SearchBar.

28Meetings booked

Booked with NDIS Businesses, Physios, Chiropractors and Psychologists across the Allied Health market.

$16.5kMRR added

Revenue created from cold email outreach using Google Ads, SEO and Web Design positioning.

4+Target segments

Qualified accounts across NDIS Businesses, Physios, Chiropractors and Psychologists before launch.

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