SearchBar is a Allied Health focused agency selling Google Ads, SEO and Web Design to NDIS Businesses, Physios, Chiropractors and Psychologists. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. The campaign produced 28 meetings booked and gave the team a repeatable outbound channel.

Strategy
This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put SearchBar's Google Ads, SEO and Web Design offer directly in front of NDIS Businesses, Physios, Chiropractors and Psychologists using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.
TAM Discovery
We built the target account list around NDIS Businesses, Physios, Chiropractors and Psychologists in the Allied Health market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Google Ads, SEO and Web Design and have budget to move.
Copywriting
Every cold email was written in SearchBar's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.
The Email
Hi Mia,
Bright Path has clear clinical credibility, but the paid ads and service pages could make the booking path simpler for new patients.
We have helped health providers improve Google Ads, SEO and website journeys so more qualified patients book consultations.
Worth a quick 20 mins to see where patient enquiries are dropping off?
Hi Alex, this is relevant. We are reviewing our enquiry flow this month. Could do Thursday afternoon.
Results
Booked with NDIS Businesses, Physios, Chiropractors and Psychologists across the Allied Health market.
Revenue created from cold email outreach using Google Ads, SEO and Web Design positioning.
Qualified accounts across NDIS Businesses, Physios, Chiropractors and Psychologists before launch.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
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