SearchBar is a digital marketing agency specialising in Google Ads and SEO. Surf Digital built and ran a cold email campaign targeting NDIS businesses exclusively, generating 28 booked meetings and $16.5k in MRR.
Strategy
Outbound only - no paid ads, no inbound funnels. We put SearchBar's offer in front of NDIS Businesses using cold email and LinkedIn outreach with controlled follow-up sequences.
TAM Discovery
We built the target list exclusively around NDIS businesses, qualified by fit, commercial intent and company size. The final list prioritised operators most likely to have the budget and need for Google Ads and SEO.
Copywriting
We led each email with a specific observation about the prospect's business, tied to SearchBar's most relevant service proof. The ask stayed low-friction - a short call to see where revenue or leads were being left on the table.
The Email
Hi, this is relevant to what we have been working on. Let me know when suits for a quick chat.
Results
Booked with NDIS Businesses across the Allied Health market.
Revenue created from cold email outreach using Google Ads and SEO positioning.
Campaign period used to test targeting, refine copy and turn replies into meetings.
