WOMD is a performance marketing agency in Australia offering CRO and paid ads to DTC eCommerce brands. Surf Digital ran a cold email campaign targeting cosmetics, swimwear and skincare brands, generating 30+ qualified meetings in 90 days. Five converted to retained clients, adding $25k MRR.
Strategy
Outbound only - no paid ads, no inbound funnels. We put WOMD's offer in front of Cosmetics, Swimwear, Skincare and DTC Brands using cold email and LinkedIn outreach with controlled follow-up sequences.
TAM Discovery
We built the target list around Cosmetics, Swimwear, Skincare and DTC Brands, qualified by fit, commercial intent and company size. The final list prioritised prospects most likely to have the budget and problem WOMD solves.
Copywriting
We led each email with a specific observation about the prospect's business, tied to WOMD's most relevant service proof. The ask stayed low-friction - a short call to see where revenue or leads were being left on the table.
The Email
Hi Tash, well-timed email - we are actually reviewing our paid ads setup right now. Can we jump on a call Thursday?
Results
Booked with Cosmetics, Swimwear, Skincare and DTC Brands across the eCommerce market.
Converted from outbound conversations during the 90 days campaign window.
Revenue created from cold email outreach using CRO and Google / Meta Ads positioning.
