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We helped WOMD close
5 deals from 30+ meetings.

eCommerce agency selling CRO and Google / Meta Ads

www.wordofmouth.digital
Targeted
CosmeticsSwimwearSkincareDTC Brands
Sold
CROGoogle / Meta Ads

WOMD is a performance marketing agency in Australia selling CRO and paid media services to DTC eCommerce brands. They had strong client results but no consistent way to book new business meetings at scale. Surf Digital ran a cold email campaign targeting cosmetics, swimwear and skincare brands across Australia. In 90 days, the cold email outreach generated 30+ qualified meetings with brand founders actively looking to grow. Five became retained clients, adding $25k in monthly recurring revenue.

WOMD case study

Our approach for WOMD.

Strategy

This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put WOMD's CRO and Google / Meta Ads offer directly in front of Cosmetics, Swimwear, Skincare and DTC Brands using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.

TAM Discovery

We built the target account list around Cosmetics, Swimwear, Skincare and DTC Brands in the eCommerce market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand CRO and Google / Meta Ads and have budget to move.

Copywriting

Every cold email was written in WOMD's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.

The Email

Our winning cold email.

Results

Cold email results delivered for WOMD.

30+Meetings booked

Booked with Cosmetics, Swimwear, Skincare and DTC Brands across the eCommerce market.

5Deals closed

Converted from outbound conversations during the 90 days campaign window.

$25kMRR added

Revenue created from cold email outreach using CRO and Google / Meta Ads positioning.

First Page is a Trades focused agency selling Lead Gen, SEO and Web Dev to Plumbers, Electricians, Concreters and Builders.

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