Engaging Partners is a Professional Services focused agency selling SEO, Social Media and Email Marketing to Shopify & HubSpot Users. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. 44 qualified meetings booked with professional services firms over a 3-month campaign. The outreach converted a consistent pipeline with 6 deals won.

Strategy
This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Engaging Partners's SEO, Social Media and Email Marketing offer directly in front of Shopify & HubSpot Users using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.
TAM Discovery
We built the target account list around Shopify & HubSpot Users in the Professional Services market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand SEO, Social Media and Email Marketing and have budget to move.
Copywriting
Every cold email was written in Engaging Partners's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.
The Email
Hi Claire,
Morton Legal has strong specialist pages, but the referral story is not obvious for new visitors comparing firms.
We have helped service firms turn niche positioning into more qualified consultations by tightening search, social and email follow-up.
Worth a quick 20 mins to see where better-fit enquiries could come from?
Hi Alex, we have been discussing this internally. Send through a time for Thursday and I will take a look.
Results
Booked with Shopify & HubSpot Users across the Professional Services market.
Converted from outbound conversations during the 3 months campaign window.
Campaign period used to test targeting, refine copy and turn replies into meetings.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
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