We helped Metric Labs book
30 meetings.

Strategy

This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put Metric Labs's Analytics and Google Ads offer directly in front of SaaS, Construction and IT using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.

TAM Discovery

We built the target account list around SaaS, Construction and IT in the SaaS market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Analytics and Google Ads and have budget to move.

Copywriting

Every cold email was written in Metric Labs's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.