Metric Labs is a SaaS agency offering Analytics and Google Ads to SaaS, Construction and IT. Surf Digital built and ran a targeted cold email campaign to create qualified sales conversations. The campaign produced 30 meetings booked.
Strategy
Outbound only - no paid ads, no inbound funnels. We put Metric Labs's offer in front of SaaS, Construction and IT using cold email and LinkedIn outreach with controlled follow-up sequences.
TAM Discovery
We built the target list around SaaS, Construction and IT, qualified by fit, commercial intent and company size. The final list prioritised prospects most likely to have the budget and problem Metric Labs solves.
Copywriting
We led each email with a specific observation about the prospect's business, tied to Metric Labs's most relevant service proof. The ask stayed low-friction - a short call to see where revenue or leads were being left on the table.
The Email
Yes, keen to learn more. Drop me some times that work.
Results
Booked with SaaS, Construction and IT across the SaaS market.
Campaign period used to test targeting, refine copy and turn replies into meetings.
Qualified accounts across SaaS, Construction and IT before launch.
We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.
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