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We helped First Page close
5 deals from 25 meetings.

Trades agency selling Lead Gen, SEO and Web Dev

www.firstpage.com.au
Targeted
PlumbersElectriciansConcretersBuilders
Sold
Lead GenSEOWeb Dev

First Page is a Trades focused agency selling Lead Gen, SEO and Web Dev to Plumbers, Electricians, Concreters and Builders. They had a clear service offer and relevant proof, but needed a more consistent way to create qualified sales conversations. Surf Digital built and ran a cold email campaign around that market, using specific account selection, founder-led copy and low-friction meeting asks. Generated 48 interested leads and 25 booked meetings with trades and home improvement businesses across Australia. Targeting plumbers, electricians, concreters and builders, 5 deals were closed within the campaign window.

First Page case study

Our approach for First Page.

Strategy

This campaign ran on outbound only - no paid ads, no inbound funnels and no reliance on referrals. We put First Page's Lead Gen, SEO and Web Dev offer directly in front of Plumbers, Electricians, Concreters and Builders using cold email and LinkedIn outreach. Every sequence ran over a controlled follow-up window with clean exit points to avoid over-contacting the same prospect.

TAM Discovery

We built the target account list around Plumbers, Electricians, Concreters and Builders in the Trades market. Accounts were qualified by category fit, commercial intent, company size signals and whether the agency service would solve an obvious growth problem. The final list prioritised prospects most likely to understand Lead Gen, SEO and Web Dev and have budget to move.

Copywriting

Every cold email was written in First Page's founder voice. We led each send with a specific observation about the prospect's business, then connected that observation to the agency's most relevant service proof. The ask stayed low-friction: a short call to compare what was working against where revenue, leads or enquiries were leaking.

The Email

Our winning cold email.

Results

Cold email results delivered for First Page.

48Interested leads

Interested replies from Plumbers, Electricians, Concreters and Builders that matched the campaign profile.

25Meetings booked

Booked with Plumbers, Electricians, Concreters and Builders across the Trades market.

5Deals closed

Converted from outbound conversations during the a focused outbound campaign campaign window.

Engaging Partners is a Professional Services focused agency selling SEO, Social Media and Email Marketing to Shopify & HubSpot Users.

Professional ServicesSEOSocial Media
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