We helped First Page close
5 deals from 25 meetings.

Digital marketing agency

www.firstpage.com.au

Targeted

PlumbersElectriciansConcretersBuilders

Sold

Lead GenSEO

First Page is a Trades agency offering Lead Gen and SEO to Plumbers, Electricians, Concreters and Builders. Surf Digital built and ran a targeted cold email campaign to create qualified sales conversations. Generated 48 interested leads and 25 booked meetings with trades and home improvement businesses across Australia. Targeting plumbers, electricians, concreters and builders, 5 deals were closed within the campaign window.

Our approach for First Page.

Strategy

Outbound only - no paid ads, no inbound funnels. We put First Page's offer in front of Plumbers, Electricians, Concreters and Builders using cold email and LinkedIn outreach with controlled follow-up sequences.

TAM Discovery

We built the target list around Plumbers, Electricians, Concreters and Builders, qualified by fit, commercial intent and company size. The final list prioritised prospects most likely to have the budget and problem First Page solves.

Copywriting

We led each email with a specific observation about the prospect's business, tied to First Page's most relevant service proof. The ask stayed low-friction - a short call to see where revenue or leads were being left on the table.

The Email

Our winning cold email.

Northside Plumbing <> First Page

InterestedTrades · Guy Rintoul, Head of Growth First Page

Guy Rintoul, Head of Growth First Pageguy@firstpage.com.au → mark@northsideplumbing.com.au

Tue 11 Feb · 9:14 am

Hi Mark,

Northside is already ranking for local emergency work, but the quote pages look like they could convert more of that traffic.

We have helped trade businesses turn local search and lead gen campaigns into booked jobs by tightening the website and follow-up path.

Worth a quick 20 mins to compare what is working against where leads are leaking?

Book a call to see how we write these

Mark Jensen, Owner Northside Plumbingmark@northsideplumbing.com.au

Tue 11 Feb · 2:47 pm

Hey Alex - yes I am interested. What does the call look like?

1. Specific trade signalThe message names a concrete local growth opportunity instead of pitching generic marketing.

2. Service fit is obviousLead generation, SEO and web work are tied directly to booked jobs.

3. Low-friction askThe call is framed as a short comparison, not a heavy sales demo.

Results

Cold email results delivered for First Page.

48Interested leads

Interested replies from Plumbers, Electricians, Concreters and Builders that matched the campaign profile.

25Meetings booked

Booked with Plumbers, Electricians, Concreters and Builders across the Trades market.

5Deals closed

Converted from outbound conversations during the a focused outbound campaign campaign window.

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We helped First Page close5 deals from 25 meetings.

Our approach for First Page.

Our winning cold email.

Cold email results delivered for First Page.

Book a call and learn how we book meetings for agencies like yours.

We helped First Page close
5 deals from 25 meetings.